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Development Outline For Online Expo Implementation
Below is a checklist for the development of Online Expos. These steps are a step-by-step approach that can be applied to any type of Online Expo.
Online Applications and Examples shown as links below.
l. Prospect & Program Application
Select Prospects
Select Pricing/Billing Structure From InXpo Price List
Develop Individual Profit Forecast For Each Expo
ll. Develop Profit Goals For Each Online Expo
Gross Margin from
Booth Sales
Sponsors
Advertising
Speakers
Affiliate & Referral Commissions
Sale Of Tools To Participants
Library, Archives
Sponsorship Development
Development Manual
Apply To Individual Online Expos
lll. Develop Individual Profit Forecast For Each Expo
lV. Basic Planning Steps
Select Online Expo Date
Select Team Managers & Team Members
Decide Online Expo Design
Halls
Booths
Speakers
Implement Online Coop Tools
V. Develop Marketing Plan
Recruit Paying Participants
Exhibitors
Sponsors/Strategic Allies
Speakers
Advertisers
Vl. Identify and Promote To "Free Invitees"
General Public
Customers
Retailers
Dealers
Wholesalers, etc.
Vll. Marketing Tools
White Papers From InXpo
eMail Programs
Update Blogs
Online PR
Minncor Calls
Online Radio Show, Search Engine Ranking
Marketing Plans For Individual Sponsors, Exhibitors
Vlll. Online Contests & Door Prizes
Identify
Develop Rules
Market
lX. Online Entertainment
Develop
Find Sponsor
Market & Promote
X. Special Features For Sponsors & Exhibitors
Closing & Promo Tools
Online Incentives eStore
Online Showrooms
Online Radio Shows
Promo Articles
Specialty Cameras
eCaricature Portraits
Develop Profit Structure
Wholesale Rates
Affiliate Programs
Xl. Online Support Meetings
Schedule & Announce
Hold Meetings
Xll. Intro Presentation
Web-based Presentation Showing Online Expo Example
Web-based Presentation Of Online Booth In Action
EXAMPLES OF ONLINE SUPPORT PROGRAMS AND PROFIT OPPORTUNITIES!
| Sponsorships |
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Sponsorship Development Action Plan
Develop a Sponsorship Development plan to create strategic alliances and increase the revenue of your Online Expos.
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| Recruiting Exhibitors |
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eMail & Video Blasts
This program enables us to develop a video to promote exhibiting at selected Online Expos and send it to over 50,000 Ad Specialty firms. We can also develop a separate video message to invite participants.
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| Planning |
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Online Cooperation Program
This program is invaluable for working with Team Members in various locations. It brings collaboration, content, knowledge and task management together and makes sure everyone is always working from the latest information.
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| eMarketing Tools |
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eMail Marketing Program
The best eMail Marketing application around. Lets you release professionally-looking eMail promotions in 30 minutes in full color.
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Build Online PR Campaigns
The great advantage of this service is that it not only sends out your PR releases, but also creates Search Engine placement for your events.
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| Promo Tools For Sponsors/Exhibitors |
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Online Expo Premium Center
This is a resource center where Sponsors and Exhibitors can buy incentives to improve sales during (and after) the show. A co-branded eStore can be developed for Taylor to generate extra revenue.
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Online Radio Shows
Taylor Corporation can set up its own Online Radio Shows and/or resell the service to Online Expo Sponsors and Exhibitors.
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Build Your Own Website
For Exhibitors who don't have a website. Sets up in 5 minutes and costs less than $20 per month. First 3 months free with initial order.
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Online Showrooms
Instantly show your computer screen to anyone online. Everything you see, your guests can also see – in true color quality. You can easily show any presentation or document and demo any software application.
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Online Caricature Portraits
Just like at a regular Trade Show: Hand-drawn by a skilled artist (from your photograph) - ideal as corporate gift, personal gift, avatar for IM programs, Skype, Online Expos, business cards. Reseller commissions for Taylor.
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Promo Cameras
Perfect promo article or corporate giveaway from Exhibitor Booth or offer by Sponsor. Taylor earns reseller commissions.
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| Online Entertainment |
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Entertainment In Cooperation With MSN Music
Optional feature to liven up the Expo and have visitors return to site. Develop cooperation with Online Entertainment provider like MSN Music.
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| Sample To Demonstrate Expertise |
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HIMSS
The HIMSS Virtual Conference & Expo is a two-day event like no other HIMSS has offered. It is a unique combination of HIMSS high-quality educational content on a new high-tech platform.
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Please call us at (952) 955-6346 or click here!
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